Aurum Ceramic
Thursday July 28, 2011: 1:30-3:00pm
Comprehensive Esthetic Implant Restorative Dentistry by Dr. Mark Duncan, Mr. Ulf Broda
In this workshop the participant will explore the various considerations of combination cases along with strategies to manage a NM bite position as implants are allowed to integrate. The various implant abutment materials will be available so that the esthetics can be discussed when restoring with bonded porcelain. A wide variety of implant restorative options as well as impression components and surgical guides will be available for the participants and for discussion.Workshop Outline:
• Placement : Unguided VS Guided
• Impression Types : Open, Closed, Digital
• Abutments Types: Titanium, Zirconium, Gold (Stock VS Custom)
• Restorative options for Implant Cases (Fixed: PFM, All Ceramic, Removable Screw retained)
• Increased growth with Dentures and Hybrids
About your speakers:
Dr. Mark Duncan, DDS
Dr. Duncan is currently the Clinical Director at the Las Vegas Institute for Advanced Dental Studies and is involved in teaching the Core 1-7 courses as well as a variety of non-Core programs at LVI. He has dedicated his efforts to advancing the understanding of the science that supports decisions made in dentistry. Through his exposure to Neuromuscular Dentistry and his involvement with LVI in the rapidly growing field, Dr. Duncan has been able to share the ever changing understanding of our profession with people from around the world.
Dr. Duncan received his college and post-graduate studies at the University of Oklahoma culminating with a D.D.S. degree in 1995. Following Dental School, Dr. Duncan vigorously pursued continuing education to grow past what was taught in dental schools; twice being recognized as the leader in the State of Oklahoma for Continuing Education. He completed the surgical and prosthetic sections with the Misch Implant Institute earning a Fellowship with the Institute as well as holding Diplomate status with the International Congress of Oral Implantologists. He has also earned the Fellowship with the Academy of General Dentistry in the shortest time period allowed by the Academy. He considers his real advances in education to have started with his journey through the Las Vegas Institute. He is a Fellow of the world-renowned Las Vegas Institute for Advanced Dental Studies (LVI), and started teaching with the institute in 2002. He has lectured on aesthetics, occlusion, CAD-CAM technology, and practice management internationally and serves as development consultant to several dental manufacturing companies. Mr. Ulf Broda, RDT, CDT
Ulf Broda, RDT, CDT graduated from Vancouver Technical College with a four-year degree in dental technology. As a dental technician for over 30 years, he has taken the full curriculum of courses at LVI Global, as well as other continuing education courses at various teaching institutions. He is currently the Advanced Cosmetic/Neuromuscular Manager for Aurum Ceramic/Classic Dental Laboratories in Calgary, Alberta, Canada. He is a member of the IACA, AACD, and is a founding member of the Western Academy of Cosmetic Dentistry in British Columbia.
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Williams Laboratories
Friday July 29, 2011: 10:30-Noon
New ideas and concepts fresh from the most productive NM practice in the country by Dr. Brad Durham, and Mr. Bob Clark
The Dental Laboratory Partnership: Your choice of dental laboratory is the most important dental decision you will ever make!
Workshop Outline:
- What your relationship with your lab should look like to make you both look like rock stars!
- How to get the cases you like to do on the patients who you will enjoy working with.
- What you should be sending to your lab, what they should be sending you, and how you both can verify each step in the process
About your speakers:
Dr. Brad Durham, DMD, LVIM
Dr. Brad Durham has been practicing dentistry in Savannah for over 25 years. He lives on Wilmington Island with his wife Louise, and two children, Jessica and Blake, who are both undergraduate honor students at Emory.Dr. Durham completed his undergraduate education at Presbyterian College in Clinton, SC and dental training at the Medical University of South Carolina in Charleston in 1982. He is has been a student and instructor at the prestigious Las Vegas Institute for over 10 years and was the first in the world to be awarded the LVI Mastership award for his work in cosmetic and TMJ related dentistry.Since starting dental practice, Dr. Durham has completed thousands of hours in continuing education, with an emphasis on head, neck, and facial pain treatment, dental cosmetics, and complex dental reconstruction. He has pioneered the use and integration of technology in dentistry. He is a consultant, author, and researcher. His vision for patient care is to combine today’s technology with yesterday’s lost art of personalized care.
Mr. Bob Clark,CDT, LVIM
Bob Clark CDT, LVIM is owner of Williams Dental Laboratory a small, family operated, full service laboratory located in Gilroy California. After being exclusively a CR based Laboratory with specific training by Dawson, Pankey, Spears, etc..., Williams Dental Laboratory has been working with LVI trained dentists for 15 years and is now specializing exclusively in NM and Aesthetic dentistry. Bob has taken every clinical and laboratory course offered at LVI, and in 2006 gained the distinction of being the first and only Laboratory Technician to have earned the LVI Mastership award. He is still the only laboratory technician to obtain this standard of excellence. Working with patients that are seeking "want" dentistry has changed the way the "Niche" laboratory must function. The business model that Williams uses is based purely on the "Relationship with the Client" and the Management systems used to maintain that relationship. Bob leads a small team of exceptional LVI trained technicians practicing Neuromuscular and Aesthetic dentistry. The focus on exclusively providing this type “Mastership Level of Care” has allowed Williams to become one of the best NM and Aesthetic Dental Laboratories in the world.
Microdental / DTI
Thursday July 28, 2011: 3:30-5:00 pm
Case presentations with a “MAC Touch” by Dr. Chong Lee, DMD, LVIM
Do you find your case presentations “stale” using current technology such as a laptop, PowerPoint and/or Word? Does your office environment deliver a “state-of-the-art” dentistry message but your case presentations are devised from a bubble-jet printer and a binder? Learn the time-tested, incredibly successful techniques that Dr. Chong Lee, DMD, LVIM, has put into effect within his practice. It is easier than you might think using a digital camera and new technologies, such as tablets. Workshop Outline:
• Recognize the impact of updated case presentation techniques using latest technological tools.
• Identify key elements surrounding proper dental digital photography—e.g. proper patient positioning, key instrumentation, and lighting.
• Learn process surrounding instant download of digital images using current photographic equipment using new technologies, such as tablets, for enhanced patient education and case acceptance.
• Perform an effective case presentation using new technologies including tablets and digital patient images.
About your speakers:
Dr. Chong Lee, DMD, LVIM
Dr. Lee received his DDS from the Medical College of Virginia. He is an LVI graduate, founder of the LVI Study Club in the DC metro area, an LVI Clinical Instructor and regional director. He is a Fellow of the International Academy for Facial & Dental Aesthetics and was a past director of continuing education of the Northern Virginia Dental Society. Most recently, he was voted one of the top dentists by both the Washingtonian and Northern Virginia Magazine.
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BISCO
Friday July 29, 2011: 10:30am-Noon
An Updated in Adhesion Dentistry for 2011 by Dr. Byoung Suh & Dr. Rolando Nuñez
Until 2011, research had shown that single-layer adhesives are acidic, more permeable & less durable as compared to two-layer adhesives. However as adhesives in dentistry continue to evolve, Dr. Suh will share new research showing that certain simplified, single-layer adhesives can be utilized without compromising bond strength or durability of the adhesive layer, and how highly-crosslinking monomer chemistry allows for these simplified adhesives to perform as more hydrophobic adhesives. Dr. Nuñez will provide information on the clinical application of these adhesives and review the techniques to use them effectively in the office. Proper adhesion protocols are also extremely important for intraoral repairs of existing restorations, but the techniques have been complicated with the addition of substrates such as alumina or zirconia. Dr. Suh will review the chemistry of adhesion to indirect substrates and how they work for successful long-term bonding. Dr. Nuñez will then provide a step-by-step technique of intraoral repairs to various substrates that clinicians face in the office. Workshop Outline:
• Learn about a paradigm shift for Total-Etch and Self-Etch adhesives: simplified adhesives with highly crosslinking monomers can be as durable as conventional 2-layer adhesives.
• Understand proper adhesion protocols for different indirect substrates, and when to use what for each one.
• Explore how to maximize predictability when repairing metal, porcelain and zirconia restorations.
About your speakers:
Dr. Byoung Suh
2005: PhD degree in Dental Medicine from Tsurumi University, Yokohama, Japan1968: Master’s Degree in Chemistry from California State University, San Francisco, CA
1960: Bachelor’s Degree in Chemistry at Sung-Kyun Kwan University, South Korea
Dr. Byoung Suh is the Founder and President of Bisco Dental Products, Inc. which Is located in Schaumburg, Illinois. With his background in research and chemistry, his focus at Bisco is on dental materials research and product development. He has over 30 patents and 19 patents pending, and has published more than 30 articles and 80 abstracts. Dr. Suh has become a well-known and sought-after lecturer and teacher lecturing extensively in the US and Canada, as well as in over 40 countries internationally. He has given more than 250 lectures and presentations at various dental associations and research conventions around the world.
Dr. Suh is a member of the American Chemical Society, the American & International Academies of Dental Research, the Korean Scientists & Engineers Association & also serves on the UCLA School of Dentistry Board of Counselors. In 2003, Dr. Suh received the American Academy of Cosmetic Dentistry’s Presidential Award for “Outstanding Contributions to the Art and Science of Cosmetic Dentistry”. He also received the “Eugene W. Skinner Award for Innovation” in 2006 from the Dental Materials Group of the American Academy of Dental Research.
Dr. Rolando Nuñez
1995: D.D.S. degree from the Central University of Venezuela2005: M.Sc in Biomaterials from the University of Alabama at Birmingham
Dr. Nunez opened his private practice in 1996, where he focused on restorative dentistry. For several years he lectured extensively around Venezuela on restorative dentistry for different scientific dental societies. He is an accredited member of the Venezuelan Dental Society that provides CE courses to its members. In 2005, Dr. Nuñez joined the research and development department at BISCO, where he was part of several projects that involved development of new dental materials.
Dr. Nunez is member of the Latin-American Association of Operative Dentistry and Biomaterials, as well as the International Association of Dental Research. He is part of the reviewing and editing team of Basic Science articles for the Journal of Prosthodontics and has lectured extensively in academia as well as various dental meetings in the U.S., Latin America, Europe and Asia. Dr. Nunez is currently practicing dentistry in Venezuela where he focuses on restorative dentistry. He can be reached at rolandotbs@mac.com.
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Cadent iTero
Seminar: Friday July 29, 2011: 1:30pm-3:00pm
Comprehensive Dentistry Using Digital Impression Technology tMr. Simon Ghosh
iTero: State of the art science and parallel confocal imaging. Creating a perfect impression with iTero 4.0
Real Time Modeling
Eraser Features
Margin / Preparation Editing
Open Architecture Network – Laboratory and Manufacturer
Model and Die system and STL export
Implant Integrations
Invisalign and Orthodontic Applications
Comprehensive Case Presentations
- Eliminating conventional Impression materials in any dental office with indications for virtually every type of dentistry AND the clear aligner process
- Utilizing iTero for comprehensive treatment planning including – full arch restorations, implants, Invisalign and orthodontics
- The office efficiencies to be gained by using ONLY iTero
- Utilizing auxiliary staff for scanning opposing arch prior to dentist time.
Digital Work Flow with iTero - Case presentations of a variety of different types of cases
- Laboratory process after the scan
- A snap shot of the hardware, software, model process, and open architecture philosophy of Cadent
Simon Ghosh
After completing the dental technology program at George brown College in Toronto, Simon worked for several years in a full service dental laboratory specializing in Crown and Bridge and Implants. After transitioning into a sales and marketing role in the lab his career shifted to working with Major Dental Manufacturers in Roles of Sales, Marketing and Business Development. Simon is currently a Regional Director for Cadent Inc.
HOYA CON BIO
Thursday July 28, 2011: 3:30-5:00pm
How to treat anterior aesthetic cases with inadequate biological width without a flap with a laser by Dr. F Jay Ohmes and Dr. Peter Pang
A paradigm shift has occurred in aesthetic dentistry. In the past, we used to be limited to the patient’s boney architecture when contouring tissue. Resulting architecture may not have been optimal based on natures golden proportion, or 1/1.6 ratio we are striving for, but with the implementation of all-tissue lasers, we can now create these optimal proportions without a flap. This workshop will focus on why this can be done with Erbium laser technology, how it is done, and finally how to implement this technology so it will be profitable for the general dentist.
Workshop Outline:
• Understand why Erbium all-tissue laser technology can effectively and superiorly treat anterior aesthetic cases with inadequate biological width without a flap.
• Understand how to use Erbium all-tissue laser technology to treat anterior aesthetic cases with inadequate biological width without a flap.
• Understand how to successfully implement an all-tissue laser into a dental practice to generate additional revenue for additional tools that will supplement a neuromuscular practice.
About your speakers:
Dr. F. Jay Ohmes
Dr. F. Jay Ohmes' practice emphasis is on esthetic, restorative and cosmetic dentistry. Dr. Ohmes received his D.D.S. degree at the University of Missouri-Kansas City School of Dentistry. He has also received his certification through the Advanced Education in General Dentistry program at the UMKC School of Dentistry. Dr. Ohmes has been a lecturer on high-tech dental equipment and restorative dentistry since 1997. He is a certified member of the Academy of Laser Dentistry, a fellowship award honoree with the Academy of General Dentistry, an active member of the American Academy of Cosmetic Dentistry, an IACA member and a graduate of the LVI Core program and LVI fellowship recipient.Dr. Peter Pang
Dr. Pang has lectured extensively on dental laser education and has been published in several peer reviewed journals. Since 2005, Dr. Pang has been honored to be an official dentist to the Mrs. Globe Pageant. And through the “Give Back a Smile” program, he has helped to mend broken smiles in the survivors of domestic violence. Dr. Pang is one of 21 worldwide Registered Educator Course Providers with the Academy of Laser Dentistry. In his family dental practice he works with several lasers: diode, Er:YAG, Er,Cr:YSGG, Argon and CO2. Dr. Pang has achieved: Mastership—Academy of General Dentistry, Mastership & Advanced levels—Academy of Laser Dentistry, Fellowship—Las Vegas Institute for Advanced Dental Studies. Professional Memberships Include: International Association of Comprehensive Aesthetics, International Association for Orthodontics, American Academy of Cosmetic Dentistry, American Dental Association/California Dental Association, Academy of General Dentistry, Academy of Laser Dentistry-Board member. Dr. Pang is a visiting faculty member at LVI Global and for 21 years has operated a full-time neuromuscular aesthetic family practice.Top of Page
Ivoclar Vivadent
Thursday July 28, 2011: 10:30- Noon
Composite Artistry Workshop by Dr. Ronald Jackson, DDS, FAACD
Restoring anterior teeth with a single shade and opacity is no longer acceptable for many patients. In this hands-on workshop participants will have the opportunity to use IPS Empress Direct (Ivoclar Vivadent), a state of the art, naturally shaded composite system. Exercise will include placement of an invisible Class IV. Time permitting an additional exercise will be demonstrated.Workshop Outline:
• To be able to achieve life-like restorations and cosmetic enhancements with composite resin.
• To gain a practical understanding of opacity and translucency
• To accomplish finishing and polishing, quickly and predictably
About your speakers:
Dr. Ronald Jackson, DDS, FAACD
Dr. Ron Jackson is a 1972 graduate of West Virginia University School of Dentistry. He has published many articles on esthetic, adhesive dentistry and has lectured extensively across the United States and abroad. Dr. Jackson has presented at all the major U.S. scientific conferences as well as to Esthetic Academies in Europe, Asia and South America. He is an Accredited Fellow in the American Academy of Cosmetic Dentistry, a Fellow in the Academy of General Dentistry, a Diplomate in the American Board of Aesthetic Dentistry and is Director of the Mastering Dynamic Adhesion and Composite Artistry programs at the Las Vegas Institute for Advanced Dental Studies. Dr. Jackson practices comprehensive restorative and cosmetic dentistry in Middleburg, Virginia.Top of Page
MYOTRONICS
Thursday July 28, 2011: 10:30am-Noon
Selling the Invisible. How to create a successful NM practice by Dr. Brad Durham, Dr. Curtis Westersund
See it, believe it, say it. These are the first steps….
The first steps in making changes in the goals for your dental practice. The first steps that begins with a vision, a choice, a leadership decision. Leadership is only one of the "Keys to Balance" taught by Dr. Durham and Dr. Westersund and the first step to being able to turn your skills as a NM dentist into a profitable component of your business. Dr. Durham’s and Dr. Westersund’s lecture will cover 5 "Keys to Balance" that every office must have in order to succeed when providing NM therapy. You will see how two different offices approach the business of informing, educating and presenting NM treatment successfully. Learn the details that go into taking a prospect from a web surfer to a raving NM fan, ecstatic with the treatment they have received.
Workshop Outline:
• What messages your Marketing needs to create for a NM Office and options for spreading that message.
• How to educate your prospect effectively both externally and internally using a variety of mediums and tools.
• How to create a buying environment within your office for NM therapy by selling to the invisible goals of your prospect.
• How to build the NM pipeline: patients with the proper needs and values enter one end of the pipeline and exit the other end ready for phase 2.
About your speakers:
Dr. Brad Durham
Dr. Brad Durham has been practicing dentistry in Savannah for over 25 years. He lives on Wilmington Island with his wife Louise, and two children, Jessica and Blake, who are both undergraduate honor students at Emory. Dr. Durham completed his undergraduate education at Presbyterian College in Clinton, SC and dental training at the Medical University of South Carolina in Charleston in 1982. He is has been a student and instructor at the prestigious Las Vegas Institute for over 10 years and was the first in the world to be awarded the LVI Mastership award for his work in cosmetic and TMJ related dentistry. Since starting dental practice, Dr. Durham has completed thousands of hours in continuing education, with an emphasis on head, neck, and facial pain treatment, dental cosmetics, and complex dental reconstruction. He has pioneered the use and integration of technology in dentistry. He is a consultant, author, and researcher. His vision for patient care is to combine today’s technology with yesterday’s lost art of personalized care.Dr. Curtis Westersund
Dr. Westersund earned his DDS from University of Alberta in Edmonton; Alberta in 1979.He has practiced in Calgary Alberta for 32 years. Dr. Westersund’ s practice is mostly limited to TMD with a neuromuscular approach. Besides Neuromuscular dentistry Dr Westersund has a passion for Marketing. He has spent time as a board member with an international marketing firm, helping them develop marketing for professionals and now concentrates on material for neuromuscular dentists to promote and sell their services to the public. Dr. Westersund has a variety of marketing material for both internal and external marketing and sales purposes. He has developed websites that help bring LVI style treatments to the public that he shares with other dentists.Top of Page
PROTECH DETAL STUDIOS
Friday July 29, 2011: 1:30-3:00pm
“Advancements of Dental Technology in Dental” by Mr. Duckee Lee, CDT, President ProTech Dental Studios
Digital technology in the dental industry has been evolving at an exponential pace, particularly in the dental laboratory. This course will demonstrate how new CAD/CAM technology not only saves times and
money, but also creates exceptional quality and accuracy. The different types of dental restorations will be shown that are currently being fabricated through milling technology, which include, max, zirconia, metal frameworks, custom abutments, bars, etc.
Workshop Outline:
• Familiarize participants with digital technology so they will be able to incorporate it into their practice to create better communication with the laboratory and receive patient satisfaction.
• Real case demonstrations that were produced using CAD/CAM will show the quality that can be achieved aside from the benefits of faster turnaround time and reduced costs.
• The course will go on to discuss the future of digital dentistry so that the participants will be aware of what is to come and be prepared for upcoming technology.
About your speakers:
Mr. Duckee Lee, CDT, President ProTech Dental Studios
Bio- Advancing the Art of Aesthetics is what Duckee Lee has accomplished in his many years of smile design. Duckee Lee believes in excellence and it is not just another high ideal. This is excellence shown in his
education, and constantly refreshed every day at ProTech Dental Studio. Studying with the leading clinicians and ceramists of this field is where he wants to be- constantly learning and updating his understanding
of what Doctors and patients need. “We consistently search for knowledge and keep pace with emerging technologies. We have a mission: to make every Doctor’s vision a reality. Duckee Lee opened ProTech Dental Studio in 1997, which now employees20 technicians and administrative staff, which are all committed to excellence. ProTech Dental Studio is a L.V.I dental laboratory in Reston, VA.
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IMAGING SYSTEMS
Thursday July 28, 2011: 1:30-3:00pm
“3D Cone Beam CT and Neuromuscular Occlusion” by Mr. Dick Greenan
Speaker: Mr. Dick Greenan
Mr. Greenan will demonstrate what to look for on CBCT scans and how to obtain optimum results through proper patient positioning and image manipulation. You’ll receive his latest guidelines and a protocol for accurate TMJ, Airway and Implant procedures. Emphasis will be placed on both image manipulation and interpretation. The pros and cons of CBCT Imaging will also be discussed.
Workshop Outline:
• Tips for critical manipulation of 3D CT images
• How to create the necessary CBCT scans for a proper Airway, TMJ and Implant diagnosis.
• Learn how to properly map all axial TMJ images and create the necessary report.
• Using Invivo Software for accurate volumetric airway studies.
• How to interpret CT’s and MRI’s for false positives and false negatives.
• How to correlate your X-ray findings with your clinical, EMG’s, jaw tracking, etc.
• Can you be held responsible for CBCT intracranial soft tissue diagnosis?
About your speaker:
Mr. Dick Greenan
Mr. Greenan is the author of "A Practical Atlas of TMJ and Cephalometric Radiology" and has been published in numerous journals and textbooks on Radiology, Orthodontics and TMJ. In addition to being a member of the American Academy of Oral and Maxillofacial Radiology, the International Association of Dentomaxillofacial Radiology, the International College of Cranio-Mandibular Orthopedics, the Academy of Osseointegration and the International Association for Orthodontics, Mr. Greenan lectures worldwide presenting lectures and hands-on programs on Dental Radiology.Top of Page
ALYN-WESS & ASSOCIATES
Friday July 29, 2011: 3:30-5:00pm
LVI Global’ s 2011 National Marketing Effectiveness Survey: What works, what doesn’t, how much you should spend, the new tactics that bring in patients by Mr. Bob Weiss, Ms. Jessica Jaramillo
Nationally –recognized marketing experts, who over the past 20 years have successfully marketed cosmetic, full mouth, cardiology, plastic surgery, diagnostic imaging, accounting, architectural, construction, engineering, and legal practices for more than 20 years will present the results of a comprehensive national marketing effectiveness survey made this spring of 200 full mouth dentists. (The survey was conducted by LVI Global’s public relations partner, Alyn-Weiss & Associates, the firm that has managed LVI Global’ s Neuromuscular Public Relations Campaign for the past seven years).
Workshop Outline:
• Which marketing tactics are most effective at bringing in patients-- both directly and through referrals from other medical professionals.
• Which marketing tactics are comparatively less effective, and should be discontinued.
• How much the most successful practices spend annually on marketing, and if they plan to spend more, or less, on marketing in the coming year.
• The three attributes of a website that create patient inquiries
• How best to position you and your practice in a Web 2.0 world.
• How to use Social Media— Twitter, LinkedIn, FaceBook—to build your practice • How to organize continuing education presentations to referring medical practitioners
• Trends in print and broadcast advertising so you can make an informed choice with your local media
• How to approach local media to do a story about your life-altering case(s)
About your speakers:
Mr. Bob Weiss
Considered one of the pioneers of professional services marketing, Bob has focused on marketing licensed professionals and their practices since 1980. The groundbreaking, award-winning campaigns his firm has developed have increased profitability and market share of cosmetic and full mouth dental groups, cardiology practices, plastic surgeons, diagnostic imaging centers, public accounting, architectural, construction, engineering and legal firms. His firm publishes several oft-quoted national marketing effectiveness surveys that reveal the most efficient tactics professional practices use for business development. He lectures nationwide, writes for and is regularly quoted in leading industry publications about public relations, advertising, social marketing, media, ethics and business development. Bob and his team were asked to develop LVI Global’s national public education campaign for neuromuscular dentistry in 2003 and have implemented the campaign since.
He graduated from the University of Illinois, where he earned a bachelor’s of Science degree in Journalism in 1978. Before starting his firm, he was a newspaper reporter and editor for the New York Times Newspaper Group Lakeland Ledger in Florida, DonRey Media Vallejo Times-Herald in California, Scripps Howard Rocky Mountain News in Colorado, and a correspondent for Time Magazine and United Press International.
Ms. Jessica Jaramillo
Jessica Jaramillo is an account manager with the Denver-based national professional services marketing firm, Alyn-Weiss & Associates, Inc. She manages the LVI Full Mouth National Public Relations Campaign. In the past five years she has managed and placed print, radio news releases and interviews, and TV news releases and interviews informing the public on the pain alleviating and aesthetic benefits of neuromuscular dentistry. Since the inception of the Full Mouth Campaign, these releases have been seen by a cumulative audience of more than 1.6 billion. .
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Compliance Services
Friday July 29, 2011: 3:30-5:00pm
PCI and Hipaa Compliance “ (what you don’t know can hurt you) by Mr. Brian Sachs
Brian Sachs, a 20+ veteran in the payment card industry and data security, will be lecturing on key regulation that has impacted his (and everyone’s) industry. Payment Card Industry (PCI) rules now require that every business that accepts credit card payment must become PCI compliant. In addition, HIPAA rules require the implementation of Disaster Recovery Plans and complete protection of patient data. Brian will be discussing these rules and implications of non-compliance, as well as proven remediation plans to protect your practice.
Workshop Outline:
• Introductions
• PCI and HIPAA Regulations that impact the dental industry
• what steps must be done to protect a dental practice against data breach and loss
• Compliance regulation changes for 2011 and fines
About your speakers:
Mr. Brian Sachs
Mr. Brian Sachs is President of Albion Inc. Albion provides merchant processing and regulatory compliance services to over seven thousand businesses nationwide. Mr. Sachs has over 20 years of experience consulting small businesses on payment processing, regulatory compliance and data privacy. Mr. Sachs speaks regularly on PCI and HIPAA regulatory compliance and specializes in risk management consulting focused on the medical and professional service industries.
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Loyal Patients
Friday July 29, 2011: 3:30-5:00pm
Power Your Practice with a Loyalty-Based Marketing Program by Mr. Gary Serota
Few dental practices today deliver ongoing, measurable relationship value to their patients, engaging them year round to create genuinely loyal advocates for the practice. In the past, this was expensive and cumbersome, adding busywork that just couldn’t be managed and expense that just couldn’t be afforded. Now new loyalty techniques used by select Fortune 500 companies to reward profitable customers offer new opportunities for dental practices to engage patients for better health and increased practice profits.
Workshop Outline:
• Learn how the right loyalty model can increase patient retention and double the size of your patient base
• Learn the three pitfalls of traditional rewards programs that fail to motivate patients and can bust your budget
• Learn how you can offer a loyalty program that doesn’t cost you a penny more to add rewards to patients’ accounts (unlimited rewarding – FREE!)
• Learn how your patients can redeem their rewards instantly, as soon as they are earned (no more collecting points or miles!)
• Learn how to enhance patient’s health and simultaneously increase practice profits
• Lean to apply the same loyalty techniques to drive Team performance by rewarding key employee behaviors critical to patient satisfaction and practice success
About your speakers:
Mr. Gary Serota
Gary Serota is co-founder of Loyal Patients, Inc., a Reston, Virginia company offering unique loyalty solutions enabling dental practices to reward patients for healthy behaviors that increase practice profits and to reward team members for employee behaviors critical to patient satisfaction and practice success. He served as President and CEO of Affinity Marketing Services Corporation (AMSC), a McLean, Virginia resource management consulting firm specializing in business strategy development, customer acquisition and retention, loyalty program design and implementation, and business plan execution for corporate and association clients, including the 37 million member AARP. Previously he founded and managed Bankcard Holders of America, the nation’s premier consumer credit advocacy organization, establishing a successful loyalty and benefits program to enroll and retain over 1 million members and generating over $35 million in dues, publication sales, and royalty income. Mr. Serota was President of the Congressional Management Foundation, where he provided management consulting assistance for over 300 members of Congress and their staffs. He is the author of Capitol Jobs: An Insider’s Guide To Finding a Job in Congress, and has written for Dental Economics on managing and motivating dental patients and team members. He attended Cornell University’s School of Industrial and Labor Relations and earned a Bachelor of Science degree from New York University where he majored in journalism.
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